Jennifer Maguire

Jennifer Maguire was on The Apprentice with Alan Sugar a couple of years ago and has now re-invented herself as a TV presenter. She told some great stories about her time on The Apprentice, most of them unrepeatable, but as an insight into the way TV works and the way they edit things, very interesting.

Sleep deprivation seems to have been part of the plan to wear down the applicants. Jennifer told me, after being up since 5am and going on to win the task, the "winners" had to return to the house and get into their party gear so they could shoot their "reward", a dinner cooked by Jean Christope Novelli. Sounds good, doesn't it? This was at 3am! and they had to be back in the boardroom at 6am. Nice.

This was shot as a fashion shoot for Hot Press, out today.

That's it, I'm moving to Zurich!

No, not really! This was a great advertising job to get. Zurich Pensions liked my portfolio and selected me to shoot this campaign. The hardest part was casting it. They were quite specific about the type of people they wanted for each ad and it took me a long time trawling through all the model agencies books to find just the right look. Then it was a lot of test shots and more test shots and finally the shoot. I shot all the models in the studio, with a great team of art director, stylist, hair and make-up. The location images for the backgrounds were all shot on Bull Island and Dollymount Strand and everything was comp'd together afterward. A hairdryer provided the windswept hair. It's great to open the Sunday paper and see these jumping off the page. More of these please!